Automated content recognition isn’t the only tracking issue on TVs, but it’s one of the most startling. Here’s what the marketing industry doesn’t want you to know:
Many TVs have “automated content recognition” technology that detects what you’re watching—even if you’re watching OTA TV or an old VHS tape—and informs marketers.
When this feature is enabled—and it’s probably enabled by default, or after a prompt that really encourages you to enable it without explaining it properly—your smart TV will monitor your watching habits and home phone. To do so, your smart TV will capture sections of video, snippets of audio, still images, or some combination of the three, and upload the data to a “listening post,” as AdExchanger’s guide for marketers explains it....
Note: The above comes directly from their website. Click here to read more.