"Just a sec," say nine out of 10 parents answering an email when their kid asks them for something. If it's hard for us to jump out of the digital world, just imagine you're 3 and the lines between fantasy and reality are already blurred -- then throw in a super-engaging, colorful, fun, immersive experience. Or you're 5 and each episode of Mutt & Stuff on the Nick Jr. app is better than the last. Or you're 8 and you're almost finished building something amazing in Minecraft. Why would you ever want to stop?
Note: The above comes directly from their website. Click here to read more.