TikTok: teens love it, and parents don’t understand it. Congress fears it. Brands want to make money off it. It is, perhaps, the most controversial (and beloved) social network ever. Downloads of the app are rapidly outstripping those of more established social networks, like Twitter and Facebook. TikTok even aired a commercial during the 2020 Super Bowl.
So, what is TikTok, and how does it work? Why are lawmakers desperately scared of it? And—perhaps most importantly—why should you care?
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